The Harley Davidson project came about when Elizabeth Hendrix of W&Co Design asked Ben to work on a series of posters for Harley Davidson.
The Project entailed producing twelve posters of motorcycles on the open road. The theme for all the shots was the freedom of the road; the only problem was the client only had a budget for a two-day photo shoot!
With all the logistics of getting twelve bikes and twelve riders into remote road locations Ben suggested that they shoot all the images of the riders in the Harley Davidson dealership and that he could shoot roadways to match the images created in the dealership using the MatchLight system.
With this approach his team was able to complete the project on time and on budget. The shoot produced posters, in store signage, and a full collection of marketing materials.
